{"id":21604,"date":"2025-07-08T11:26:01","date_gmt":"2025-07-08T09:26:01","guid":{"rendered":"https:\/\/humananova.org\/?p=21604"},"modified":"2025-07-08T11:26:01","modified_gmt":"2025-07-08T09:26:01","slug":"kako-nastaje-odrziva-moda","status":"publish","type":"post","link":"https:\/\/humananova.org\/en\/2025\/07\/08\/kako-nastaje-odrziva-moda\/","title":{"rendered":"KAKO NASTAJE ODR\u017dIVA MODA?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">U vremenu kada modna industrija svakodnevno tro\u0161i goleme koli\u010dine novih resursa i stvara tone otpada, mi biramo druga\u010diji pristup. Ne naru\u010dujemo nove materijale. Umjesto toga, stvaramo odr\u017eive, promi\u0161ljene odjevne komade i modne dodatke koriste\u0107i ono \u0161to ve\u0107 postoji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Koristimo uglavnom sljede\u0107e resurse:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zadnje metre eko certificiranog pamuka \u2013 ostatke s bala koje smo prethodno koristili za izradu odje\u0107e i promotivnih proizvoda za poslovne klijente.<\/li>\n\n\n\n<li>Vi\u0161kove iz krojenja \u2013 trakice, rubove i druge manje komade koji ostanu nakon velikih narud\u017ebi pa\u017eljivo sakupljamo i pretvaramo u detalje i unikatne ukrase.<\/li>\n\n\n\n<li>Materijale koje nam doniraju druge tekstilne tvrtke \u2013 naj\u010de\u0161\u0107e su to vi\u0161kovi koji su za njih premali za industrijsku upotrebu, ali su za nas dragocjeni.<\/li>\n\n\n\n<li>Prenamijenjene zavjese, dekore i sli\u010dne tekstile \u2013 kada izlaze iz prodaje ili imaju manji estetski nedostatak, mi ih redizajniramo i pretvaramo u ne\u0161to novo i funkcionalno.<\/li>\n\n\n\n<li>O\u010duvane, neno\u0161ene second hand komade \u2013 velik dio tekstila koji prikupljamo zapravo nikad nije bio kori\u0161ten, a mi mu dajemo novu priliku.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Na ovaj na\u010din ne samo da smanjujemo koli\u010dinu tekstilnog otpada, ve\u0107 i:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Produ\u017eujemo \u017eivotni vijek materijalima koji su \u010desto kvalitetniji od onih iz dana\u0161nje masovne proizvodnje.<\/li>\n\n\n\n<li>Dajemo priliku svima koji ne \u017eele baciti kvalitetan i nekori\u0161ten materijal, a ne znaju \u0161to bi s njim.<\/li>\n\n\n\n<li>Pokazujemo da odr\u017eiv dizajn ne zna\u010di odricanje \u2013 moda mo\u017ee biti i prakti\u010dna i estetski privla\u010dna, \u010dak i kad nastaje iz ostataka.<\/li>\n\n\n\n<li>Ula\u017eemo dodatno vrijeme i znanje \u2013 jer svaki takav komad zahtijeva promi\u0161ljen dizajn, ru\u010dnu selekciju i pa\u017eljivu obradu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Svaki na\u0161 proizvod nosi pri\u010du o druga\u010dijem pristupu modi \u2013 onom koji po\u0161tuje ljude, materijale i okoli\u0161. Vjerujemo da se promjena ne doga\u0111a u velikim koracima, nego u svakodnevnim odlukama \u2013 poput toga da stvorimo ne\u0161to novo, bez tro\u0161enja i\u010deg novog.<\/p>","protected":false},"excerpt":{"rendered":"<p>U vremenu kada modna industrija svakodnevno tro\u0161i goleme koli\u010dine novih resursa i stvara tone otpada, mi biramo druga\u010diji pristup. Ne naru\u010dujemo nove materijale. Umjesto toga, stvaramo odr\u017eive, promi\u0161ljene odjevne komade i modne dodatke koriste\u0107i ono \u0161to ve\u0107 postoji. Koristimo uglavnom sljede\u0107e resurse: Na ovaj na\u010din ne samo da smanjujemo koli\u010dinu tekstilnog otpada, ve\u0107 i: Svaki [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-21604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KAKO NASTAJE ODR\u017dIVA MODA? - Humana Nova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/humananova.org\/en\/2025\/07\/08\/kako-nastaje-odrziva-moda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KAKO NASTAJE ODR\u017dIVA MODA? - Humana Nova\" \/>\n<meta property=\"og:description\" content=\"U vremenu kada modna industrija svakodnevno tro\u0161i goleme koli\u010dine novih resursa i stvara tone otpada, mi biramo druga\u010diji pristup. Ne naru\u010dujemo nove materijale. Umjesto toga, stvaramo odr\u017eive, promi\u0161ljene odjevne komade i modne dodatke koriste\u0107i ono \u0161to ve\u0107 postoji. Koristimo uglavnom sljede\u0107e resurse: Na ovaj na\u010din ne samo da smanjujemo koli\u010dinu tekstilnog otpada, ve\u0107 i: Svaki [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/humananova.org\/en\/2025\/07\/08\/kako-nastaje-odrziva-moda\/\" \/>\n<meta property=\"og:site_name\" content=\"Humana Nova\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/humana.nova\/?locale=hr_HR\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-08T09:26:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/humananova.org\/wp-content\/uploads\/2025\/05\/065-DSC_8941-Websize_6_11zon.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"668\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Mirela Pintari\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mirela Pintari\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/humananova.org\\\/2025\\\/07\\\/08\\\/kako-nastaje-odrziva-moda\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/humananova.org\\\/2025\\\/07\\\/08\\\/kako-nastaje-odrziva-moda\\\/\"},\"author\":{\"name\":\"Mirela Pintari\u0107\",\"@id\":\"https:\\\/\\\/humananova.org\\\/#\\\/schema\\\/person\\\/f23e43baed8a8791d8a0cb1d9945bcb9\"},\"headline\":\"KAKO NASTAJE ODR\u017dIVA MODA?\",\"datePublished\":\"2025-07-08T09:26:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/humananova.org\\\/2025\\\/07\\\/08\\\/kako-nastaje-odrziva-moda\\\/\"},\"wordCount\":323,\"publisher\":{\"@id\":\"https:\\\/\\\/humananova.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/humananova.org\\\/2025\\\/07\\\/08\\\/kako-nastaje-odrziva-moda\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/humananova.org\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/065-DSC_8941-Websize_6_11zon.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/humananova.org\\\/2025\\\/07\\\/08\\\/kako-nastaje-odrziva-moda\\\/\",\"url\":\"https:\\\/\\\/humananova.org\\\/2025\\\/07\\\/08\\\/kako-nastaje-odrziva-moda\\\/\",\"name\":\"KAKO NASTAJE ODR\u017dIVA MODA? 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