Driven by the fact that the textile industry is one of the world’s biggest polluters and that clothing production has drastically increased over the past two decades, we’ve chosen to offer an alternative in the world of fashion.
Instead of fast fashion, which relies on rapid and mass production, our mission is slow or sustainable fashion. It’s not just a trend — it’s a revolution that’s changing the way we view clothing and how it’s made.
A raincoat made from waterproof curtains. What else could it become?
A backpack that also functions as a shoulder bag, with enough compartments and a key loop.
We use existing materials and fabric scraps — which means that most items cannot be exactly replicated.
Every stage of textile collection and garment production involves people from vulnerable groups, giving them a fair opportunity.
We openly share how and what we do — so you can make informed and conscious purchasing decisions.
We’re a place where you can return your garment once you no longer need it. Until then, we hope it serves you well.
SOCIJALNA ZADRUGA
HUMANA NOVA