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Sustainable fashion

SUSTAINABLE FASHION TODAY SAVES THE WORLD TOMORROW

Driven by the fact that the textile industry is one of the world’s biggest polluters and that clothing production has drastically increased over the past two decades, we’ve chosen to offer an alternative in the world of fashion.

Instead of fast fashion, which relies on rapid and mass production, our mission is slow or sustainable fashion. It’s not just a trend — it’s a revolution that’s changing the way we view clothing and how it’s made.

THE PROCESS OF CREATING UNIQUE ITEMS AT HUMANA NOVA

  1. The process begins with a deep understanding of materials, sorting those that can be reused, and collecting production surplus.

  2. Next comes the creative design phase, based on what is available and what can be used. This requires knowledge of material combinations, color matching, and functional product development.

  3. The final steps are cutting and sewing.
CREATIVE

A raincoat made from waterproof curtains. What else could it become?

FUNCTIONAL

A backpack that also functions as a shoulder bag, with enough compartments and a key loop.

UNIQUE

We use existing materials and fabric scraps — which means that most items cannot be exactly replicated.

INCLUSIVE

Every stage of textile collection and garment production involves people from vulnerable groups, giving them a fair opportunity.

TRANSPARENT

We openly share how and what we do — so you can make informed and conscious purchasing decisions.

CIRCULAR

We’re a place where you can return your garment once you no longer need it. Until then, we hope it serves you well.

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